The Tourism department of the Peñíscola Town Council has been promoting adherence to this quality scheme in destinations since 2012, the year in which the town itself was certified. Since then, over 30 businesses in the tourism field, as well as several public services, have joined the scheme that guarantees compliance with a set of quality standards in the management of tourism services provided in the destination.

Peñíscola has seen its tourist informations centres, the Museum of the Sea (Museu de la Mar), tourist guides, beaches and even the local police recognised with this certification. Peñíscola has also positioned itself as a model within the autonomous community in terms of tourism quality, and has been accepted by SEGITTUR (State-owned Trading Company for the Management of Innovation and Technology) to join the scheme for Intelligent Destinations.